Yahoo! has announced plans to operate carbon neutral. They will reduce their impact on the planet as much as possible, and offset the rest by investing in EcoSecurities and CantorCO2e. The cost of their offset is $2 million, a drop in the bucket of their $6.7 billion revenue.
They have also pledged to be transparent about the process.
I hope Yahoo!’s example will spread to its many partners, and other successful businesses. (I’ll write more about Google later)